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DESTINY 2 : LOGO DESIGN DIRECTION

As head of Art and Design within Bungie’s Creative Studios team, I led the brand designers responsible for shaping the visual identity of Destiny 2’s ongoing marketing and publishing content. My role focused on setting design direction, guiding the team through concept development and execution, and ensuring every logo aligned with the broader brand vision.
 

Over several years, our team created logos and visual identities for major expansions, episodic releases, recurring seasonal events, dungeons and raids, and milestone campaigns. Each project required multiple rounds of exploration and refinement, with my direction needing to balance creative ambition, brand consistency, and business objectives.

Beyond leading the design team, I partnered closely with stakeholders across Marketing, Brand, Development, Consumer Products, Production, Legal, and external partners. This included coordinating with Lucasfilm Games on Destiny 2: Renegades to ensure creative alignment across multiple organizations while maintaining a cohesive player-facing brand experience.

Brand Designers:

Trevor Basett [The Edge of Fate, Echoes, Heresy, Ash and Iron]

Nat King [Revenant, Renegades]

alannacervenak.com

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