Innovation Deluxe is a full redesign of the existing hit game from 2008, Innovation. With a large existing fanbase of what many would consider a classic, Innovation Deluxe introduced the challenge of redesigning an old look for a new, broader audience. Innovation Deluxe contains the original base set, and 4 full expansion sets. The project was a first for the company in using foil stamping and UV spot coating on packaging. The Kickstarter raised over $90,000 (North America only), with media outlets and fans expressing excitement over the new re-design.
Project Title: Art Director
Assets created for this project:
Project Title: Art Director
Assets created for this project:
- Redesigning logo/branding
- User Interface
- In-game Iconography (over 500 new icons created)
- Packaging
- Rulebook
- Kickstarter elements
- Social media promotional material
