Alanna Cervenak
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Innovation Deluxe is a full redesign of the existing hit game from 2008, Innovation. With a large existing fanbase of what many would consider a classic, Innovation Deluxe introduced the challenge of redesigning an old look for a new, broader audience. Innovation Deluxe contains the original base set, and 4 full expansion sets. The project was a first for the company in using foil stamping and UV spot coating on packaging. The Kickstarter raised over $90,000 (North America only), with media outlets and fans expressing excitement over the new re-design. 

Project Title: Art Director


Assets created for this project:
  • Redesigning logo/branding
  • User Interface
  • In-game Iconography (over 500 new icons created)
  • Packaging
  • Rulebook
  • Kickstarter elements
  • Social media promotional material
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