Innovation Deluxe is a full redesign of the existing hit game from 2008, Innovation.
With a large existing fanbase of what many would consider a "classic", I was tasked with redesigning an old look for a new, broader audience. Rebuilding existing assets from scratch is one of many on-going challenges, as well as the desire to retain a feel-good "old school" feeling with a more modern look. Innovation Deluxe contains the original base set, and the two existing expansions, as well as introduces two never-before-played expansions to the set. The Kickstarter raised over $90,000 (North America only), with media outlets and fans expressing excitement over the new re-design.
Assets created for this project:
- Redesigning logo/branding
- User Interface
- In-game Iconography (over 500 new icons are to be created)
- Kickstarter elements
- Social media promotional material